Why ‘wet wipes’ are the new shampoo

Washing your hair with a wet wipe may sound like the sort of desperate attempt at hygiene one might save for festival season. So why am I scrubbing my fringe with one on a Tuesday morning at my gym?

It's not because I’m working from home. I’ve got a day at this newspaper's fashion desk to contend with. There's plenty of time to shower too — in fact, I’ve just had a hot one.

So, no: there's not a practical reason for my methods. And — I promise! — it's not madness. What you need to understand is that these white, single-use moist towelettes aren't wipes. Ignore the fact that they look just like them. They are actually fashionable "hair cleanse cloths" — and the